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We went through a lot of things to keep it secret,” Beyonce explained. This wasn’t Beyonce’s first time trying this – she also did it with the album’s predecessor, Beyoncé.īeyoncé the “visual album” sold 80,000 copies in three hours, according to Billboard.īillboard also explained the thinking behind that album: Every line in every song is being pored over, and many people have formed opinions on her marriage.īeyoncé – and the massive team that she must work with to bring this all together – are clever. Being a brand does come at a cost, though – it means that people’s interest in her personal life has, with Lemonade, reached perhaps its peak. She manages to keep the Beyoncé brand ever-present, while retaining some privacy for Beyoncé herself.
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She knows how to let her fans into her life to a certain degree – through, most notably, her Instagram account – but by rarely doing interviews she can also control how her words appear in the media. That she called her fifth album after herself and made such a bold statement with it is testament to that. The plan isn’t to have a “three-day wonder” but to build a brand.īeyoncé is a woman, an artist, a wife, a daughter and a mother, but she is also a brand. Sir Philip Green of Arcadia (which owns Topshop), told USA Today that he and Beyoncé spent “quite a few months fleshing out the concept”. Ivy Park crashed the Topshop website when it was launched, was nearly sold within hours, and netted yet more cash for Bey. Her entertainment management company, Parkwood Entertainment.Ivy Park, her athletic wear partnership with Topshop.What Beyoncé also knows is that to be a pop millionaire, you can’t depend on one revenue source alone – you need multiple ways of bringing cash in. All eyes, naturally, turned to Jay Z, and there have been countless thinkpieces written on whether he was the cheating partner.īut does it matter to Jay Z when he stands to make millions from Lemonade? He and Beyoncé are among the artists that set up and own Tidal, which means that any money made from the purchase or streaming of Lemonade on the service will go into his pockets. This power-in-coupledom is what makes the subject of Lemonade so interesting – it’s about marriage, infidelity, and regretting ever putting that ring on your finger. Their 19-date joint On The Run tour last year grossed over $100 million. They are perhaps the most powerful couple in music. Her husband, Jay Z, is worth a reputed $650 million, which means that together they’re worth $1 billion. Many bands release albums without fanfare every month, but that’s because they have a handful of listeners.īeyoncé’s net worth is around $450 million, and according to Forbes she made $54.5 million last year.
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Īs Music Business Worldwide points out, the album is priced higher “than your average new blockbuster record”, raking in more cash for Sony, via her label Columbia.Ī post shared by Beyoncé on at 7:00pm PSTīeyoncé has proved (along with David Bowie and My Bloody Valentine) that the traditional model of releasing albums doesn’t have to be adhered to – but only if you’re a juggernaut like she is. In fact, it jumped 134 places, according to market monitor App Annie. The availability of Lemonade on Tidal meant that Tidal climbed to the top of the app charts - whereas previously it hadn’t been doing brilliantly. When she did release Lemonade, it was only on platform initially: Tidal (later, it went on iTunes, but for purchase only – the only place you can stream it is Tidal). That includes 375,000 sales on iTunes and Amazon alone.Įssentially, that means an average of 187,500 downloads in the US per day on Monday and Tuesday. Lemonade was number one in the US charts across the week, and according to Music Business Worldwide, the US sales monitor BuzzAngle said it sold 439,830 ‘album project units’ between 22 April and 26 April. Instead, they could blow the money on creating the album itself, and in striking deals with companies like Instagram and Facebook. The move meant her label, Columbia (part of the Sony stable), and her own entertainment company, Parkwood Entertainment, could have a budget of zero on pre-release marketing. Available now on Ī post shared by Beyoncé on at 6:53pm PDT